Search engine optimization is the process of driving traffic to your sites using organic/unpaid ways.
Ranking your website on google is not the only purpose of SEO, however in the journey the user experience and usability has to changes drastically.
People feel that doing SEO is just a day’s job however it takes around 3 to 4 months or even more to bring the site in top 25.
SEO can put definitely one ahead of the competition and in this competitive world users tend to check only few pages of Google or Bing or Yahoo, they even don’t go to 3rd or 4th page. In such a competitive condition it takes lot of efforts to bring the site on the top list and importantly retain there.