In the backdrop of huge potential for investment and collaboration in New Technologies and Retail Industry, INDIA CALLING
CONFERENCE by IMC Chamber of Commerce and Industry is a platform for Indian and global players in these two industries to
come together and debate, share insights and explore potential investment opportunities and collaborations.

Indian and international experts from leading industry and government were present to share insights into development of markets in India, policy inputs and opportunities for companies to invest and collaborate in these areas.

The event took place on 25-March-19 at Taj Lands, Mumbai and focused on Aritifical Intelligence and Retail.

Guest of Honour Mr. Ashishkumar Chauhan – MD & CEO, BSE Ltd. addressed  the audience @IMCIndiaCalling

FletchSys’s Ankit Shah was also present during the event.

Artificial Intelligence

Opportunities and Policies
Logistics and warehousing
Global Perspective

Retail :

Opportunities and Policies
Logistics and warehousing
Global Perspective

Digital Marketing Practitioner Forum (DMP) founded in 2015, is a forum for all digital marketing enthusiastic. Various  Industry experts and professionals  exchange their ideas through different sessions through this forum. DMP Forum aims digital marketing professionals, students to know the recent trends in digital marketing. It gives a chance to network with Industry professionals and exchange ideas and it is organised by

Digital Marketing camp for 2019, took place on 23rd Feb. More than 200 digital marketing enthusiastic like  students, professionals and industry experts attended the event

A variety of talks took place followed by expert discussion and networking session.

It also gave an opportunity to a startup Outwag to display their product and take user feedback.

FletchSys’s Director Ankit Shah delivered a keynote speech where he delivered use of Facebook for promotion of E-commerce products.


We got an opportunity to work on a shopping website in October 2018.Client signed a complete contract right from website & application development to the marketing.

Work Flow:

We wanted to make a clear flow which could explain single thing at one glance. Following is the work flow.

  • We started working for client’s web presence in the beginning. Took ideas on how client wanted his site to be.
  • As it was a multivendor E-Commerce website it required a lot of functional features like multiple user roles & multiple product prices as per user roles.
  • We created a wordpress website with woocommerce plugin included.
  • We installed multiple plugins for site functionality which were compatible with main plugins.
  • Handed over website to the client in span of 20 days only.
  • After which we started working on client’s android app.
  • Web panel required to be sync with android as it is hence took efforts to do that.

Marketing Strategy:

We offered client a complete plan for marketing from scratch as this was going to be a launching of while website & application of Client.

Campaign which we ran for it & their details are as follows:

  • Catalogue Sales Campaign
  • Website Traffic Campaign
  • Website Conversions Campaign

We decided to go with website traffic campaign at first as it was going to be introduction to the users. After which we slightly went with add to carts i.e. conversions campaign to check the customer’s response to products. Few days later we studied the reports & selected few locations which gave more response to website products

We targeted selected locations & ran a catalogue sales campaign over there & got 6 purchases within minimum days it was a great success for client & this was just an introduction of Client to the buyers. After few more days we got more data from Facebook like which locations are showing interest in what categories of products, we sorted products in product sets & did its advertising. Following table shows campaign results in numbers.


CampaignResultsReachExpensesStart DateEnd Date
1Site Traffic camp 1149521,1321707.1028-Dec-201812-Jan-2019
2Site Traffic camp 12520376882582.2712-Jan-201923-Jan-2019
3Site Conversion574127.732-Jan-20193-Jan-2019
4Catalogue Sales6329683707.6519-Jan-2019


Fig. Results of Facebook campaign-: Dec 2018-Jan 2019

Following pictures indicate the results we got from Facebook

1. Web site Traffic campaign 1 :

Link Clicks Campaign Performance
Link Clicks Campaign Performance 1


2. Web site Traffic campaign 1 :

Link Clicks Campaign Performance 2
Link Clicks Campaign Performance 2


3. Website Conversion Campaign :

Conversions Campaign Performance
Conversions Campaign Performance


4. Catalogue Sales Campaign :

Catalogue Sales Campaign Performance
Catalogue Sales Campaign Performance