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The Project
  • For a mail in specific city wanted to optimise their membership rewards. Clients that subscribe to their membership card.
  • During subscribing the card they provided their information like their gender their age and their annual income, and because they have this card they use it to buy all sorts of things in the mall.
  • We analysed the data from various sources and segregated it in the number of times per week clients show up in the mall, the amount of Rs (INR) they spent in a year, choice of products during a specific period and based on all this they computed this metric
The Solution

We used K-Means Clustering techniques to find the clusters and suggested the use of Email Marketing, specific product promotion of products to the Mall Management based on the results.

 

 

The Result

The mall register a growth of around 27%+ after implementation of our suggestions.

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