Guidelines for Facebook ads and videos

Image specs: 

  • Recommended image size: 1200 x 628 pixels
  • Image ratio: 1.91:1
  • To maximize advert delivery, use an image that contains little or no overlaid text.

Video specs: 

  • Format: .MOV or .MP4 files
  • Resolution: at least 720p
  • File size: 2.3 GB max.
  • Recommended aspect ratio: widescreen (16:9)
  • Facebook: 60 minutes max.

 

Image Text: Ok

Your ad’s image contains little or no text. This is the preferred image style.

Image Text: Low

Your ad’s reach may be slightly lower

You may reach fewer people because there’s too much text in the ad image. Ad images with little or no text are preferred. Try an image with less text, a smaller font size or without text-based logos.

Image Text: Medium

Your ad’s reach may be much lower

You may reach fewer people because there’s too much text in the ad image. Ad images with little or no text are preferred. Try an image with less text, a smaller font size or without text-based logos.

Image Text: High

Your ad may not run

You may not reach your audience because there’s too much text in the ad image. Ad images with little or no text are preferred. Unless you qualify for an exception, try an image with less text, a smaller font size or without text-based logos.

 

Facebook Campaign Types. 

Fletchsys : facebook-ads-objectives

Please click here to download the Requirement gathering workbook for Digital marketing.

 

Reference : The above article is referred from : https://www.facebook.com/business/help/980593475366490?id=1240182842783684

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